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ServiceNow

Information Technology, US-based global software company

1515827076

First bought

June 2024.

What makes the company a good steward?

ServiceNow1 has evolved from IT service management to a platform with over 30 products for IT, employee, and customer workflows, quickly integrating more than 150 generative AI features into its Now Platform. ServiceNow has demonstrated commitment to innovation and expanding its ecosystem by looking to invest $1 billion in Service Ventures by 2026, with a focus on AI, machine learning and hyperautomation. The company also stands out amongst peers with science-based target initiative goals, a clear approach for nurturing human capital demonstrated by its low staff turnover, and strong oversight of its supply chain.

Why do we own it?

We view ServiceNow as a high-quality company with a robust product offering and strong customer loyalty, evidenced by its 98% customer-renewal rate. ServiceNow has been early in commercialising AI-enabled products that leverage a client’s service request history into resources that allow employees to independently solve their own IT or HR issues. We believe these products will offer substantial cost and efficiency gains for customers and extend the duration of returns for ServiceNow. Customers onboarded in 2010 grew their spend with ServiceNow by 25% in 2023. This ability to develop and sell more products to existing customers leads to very efficient and profitable growth. ServiceNow has high free-cash-flow margins and a healthy balance sheet, and it takes a long-term view when investing in further innovation.

Key points

  • In our view, this is an attractive high-quality software business with a robust product range that is growing efficiently through new and existing customers. 
  • ServiceNow aims to invest $1 billion in ServiceNow Ventures by 2026, focused on innovation in AI and automation. 
  • The company stands out for its commitment to sustainability: aiming for net-zero emissions by 2030, including reducing emissions across its operations and value chain; using 100% renewable electricity; and supporting a carbon-neutral cloud.