- Leading game developers who own game IPs could benefit the most through expanding pie of esports and virtual items. Virtual-item trading could also bolster blockchain providers.
- Infrastructure enablers like esports operators that have more advanced content creation technology, work with a variety of game publishers, create diverse esports experiences, or help brands to reach mass audiences could see significant growth.
- Companies/founders with the gene of game development or a vision to revolutionize their traditional business through gamification may benefit.
- Game development may be platformized as a service and could help companies evaluate or train candidates/employees through games.
Relationships of the future
Perhaps the broadest implication for Aisha is her development of a digital identity. Tech’s impact on relationship building will reach far beyond dating to include social and professional relationships. As more interactions shift online, and privacy concerns are properly addressed, young people will increasingly develop online identities and personal brands that companies and users can potentially monetize. Surveys show young people place more value on projecting a certain brand/image, shared interests, and immediate feedback made possible by online relationships. Critically, they are also more comfortable sharing data and receiving sponsored content.
Aisha’s digital identity can help her with remote working, studying, online dating, recruitment, and participating in interest groups. She can maintain a personal brand that increases in value as her network and skills grow. AI-as-a-service can also offer Aisha increased odds of matching for dating or job opportunities. As these services develop, value-added features will likely differentiate platforms and portals through optimization, gamification, and security. Importantly, though EM is a huge market, localization will be critical as niche markets could have high growth potential.
Tech adoption in social, professional, and romantic relationship areas is in its early innings in most EM markets but has massive potential. Connectivity allows future youths like Aisha to find contacts and opportunities outside of traditional networks and locations. Moreover, mainstream entertainment is being replaced by livestreaming, social media, discussion boards, virtual celebrities, and short-form videos, many of which can offer Aisha digital communities. Across every aspect of her life, more relationships may happen outside of physical communities, with interactions heavily impacted by AI’s deep understanding of each individual — potentially having huge societal implications.
Demographic tailwinds — like rising affluence/discretionary spending, increased workforce participation by women, and greater urbanization — are key growth drivers to watch in this space. Notably, however, digital literacy and access can be exclusionary, and tech-driven echo chambers can bifurcate society. Finally, technology’s increased relevance could also lead to new regulations.
- Social networks and dating apps will likely maintain a meaningful presence in future relationship building. This is a winner-takes-most model based on the most effective combination of algorithms and data and should expand to social and professional applications beyond dating.
- Hardware, peripherals, connectivity, and semiconductors could all benefit from these trends, including providers of AR/VR, wearables, Internet of Things tech, sensors, and blockchain.
- Digital advertising and personal brands could see growth through various social networks and digital media platforms.
- Digital assets for virtual avatars may benefit blockchain (for record keeping), the growing gaming trends, and, potentially, developers of digital assets.
Life may look very different for someone like Aisha growing up in India or other EMs in the future. Technology will have massive implications for every aspect of her life, including her education, entertainment choices, and relationship options. From AI offering a curated education to the growth of esports and gamification to the broader personal and career impacts of her digital identity, Aisha’s future will be powered by today’s innovations.