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Tech progress increasingly permeates every aspect of our lives. As today’s innovations come into focus, their impacts on younger generations will be leading indicators for how the rest of society will develop. Technological disruption will transform how young people prepare for work through education, their forms of entertainment, and how they develop new relationships. In this short piece, we explore these changes in practice through the story of Aisha, a hypothetical future teenager in India.
Artificial intelligence (AI), 5G, augmented reality (AR), virtual reality (VR), eye tracking, and even brain-computer interfaces are among the innovations fueling an inflection point in the future of education. Critically, education is a huge addressable market with low technology penetration that is ripe for disruption. Less than 4% of the US$6.2 trillion spent on education globally each year is on technology.1 This creates a massive opportunity for growth in hardware, software, and tech-enabled services.
For teenagers like Aisha in the future — especially those in emerging markets (EMs) — education technology (edtech) holds great potential to revolutionize their educational experiences. These innovations will create highly dynamic and personalized education paths for Aisha with real-time, individual feedback loops.
Edtech enables this personalization and, crucially, offers scalable delivery of education services anywhere, anytime, at a much lower cost. A world-class curriculum could be accessed virtually by cross-border learners while reducing costs by over 30% and savings would likely increase with more adoption and technological progress.2
Instead of a rigid curriculum, Aisha will have access to open-sourced platforms with personalized, AI-curated content that is broken down into more targeted and precise modules. This can also be more-effectively integrated into training for her future career. In fact, edtech will likely make it possible for employers to directly discern Aisha’s skills regardless of what institution she attends.
Education is not an island; it’s crucial to driving talent and progress to other parts of society. Critically, we think this growing trend is now increasingly investable (Figure 1).
EM teenagers like Aisha are set to drive an explosion in gaming, which is highly likely to be an increasingly important part of their entertainment diet. EMs have a long runway to catch up with developed markets in both gamer penetration and spending. This is expected to quickly expand in India, China, and across EMs more broadly.
Within this trend, blockchain and non-fungible tokens will enable individualized virtual-item trading systems for users like Aisha to buy digital assets in games. As life becomes more virtual, collecting digital assets within games will likely be increasingly important to Aisha and her peers.
Furthermore, esports is a massively expanding market with enormous room to grow. While traditional sports spectator revenue is already 80% of sports participatory revenue, the esports market size is currently less than 1% of game revenue (Figure 2). We believe that esports will be huge for Aisha’s generation, particularly as improving technology (5G, mobile accessibility) and infrastructure (franchised leagues, training of e-athletes) help it rapidly expand.
The gamification of other industries will also be powered by the same innovations and youth demand, with broad potential in areas like education, training, and recruiting. We may see a future where gaming helps young people like Aisha learn or gain skills while enabling employers to evaluate her on characteristics like teamwork, leadership, and loyalty.
Perhaps the broadest implication for Aisha is her development of a digital identity. Tech’s impact on relationship building will reach far beyond dating to include social and professional relationships. As more interactions shift online, and privacy concerns are properly addressed, young people will increasingly develop online identities and personal brands that companies and users can potentially monetize. Surveys show young people place more value on projecting a certain brand/image, shared interests, and immediate feedback made possible by online relationships. Critically, they are also more comfortable sharing data and receiving sponsored content.
Aisha’s digital identity can help her with remote working, studying, online dating, recruitment, and participating in interest groups. She can maintain a personal brand that increases in value as her network and skills grow. AI-as-a-service can also offer Aisha increased odds of matching for dating or job opportunities. As these services develop, value-added features will likely differentiate platforms and portals through optimization, gamification, and security. Importantly, though EM is a huge market, localization will be critical as niche markets could have high growth potential.
Tech adoption in social, professional, and romantic relationship areas is in its early innings in most EM markets but has massive potential. Connectivity allows future youths like Aisha to find contacts and opportunities outside of traditional networks and locations. Moreover, mainstream entertainment is being replaced by livestreaming, social media, discussion boards, virtual celebrities, and short-form videos, many of which can offer Aisha digital communities. Across every aspect of her life, more relationships may happen outside of physical communities, with interactions heavily impacted by AI’s deep understanding of each individual — potentially having huge societal implications.
Demographic tailwinds — like rising affluence/discretionary spending, increased workforce participation by women, and greater urbanization — are key growth drivers to watch in this space. Notably, however, digital literacy and access can be exclusionary, and tech-driven echo chambers can bifurcate society. Finally, technology’s increased relevance could also lead to new regulations.
Life may look very different for someone like Aisha growing up in India or other EMs in the future. Technology will have massive implications for every aspect of her life, including her education, entertainment choices, and relationship options. From AI offering a curated education to the growth of esports and gamification to the broader personal and career impacts of her digital identity, Aisha’s future will be powered by today’s innovations.
1Source: HolonIQ, January 2021. | 2Source: Higher Education Policy Institute, HEPI Report 93, 2017.
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